The Armagh Ambassador Programme officially kicked off last week at the Armagh Planetarium. This ground-breaking initiative is being pioneered by Armagh City, Banbridge and Craigavon Borough Council to showcase the wide range of arts, culture, heritage and visitor attractions which are available at the very heart of Armagh.
Twenty five people have been selected and will be trained up in February and March 2016 to become ‘Armagh Ambassadors’ to promote the city’s renowned wealth of historical, culture and arts assets.
Welcoming the Armagh Ambassadors to the launch, Lord Mayor, Councillor Darryn Causby said, “This programme is about providing our people with the knowledge and confidence to communicate what is unique and authentic about our area.
“We want our residents and front line business staff to deliver strong and memorable experiences for our visitors as well as an enjoyment and civic pride in their own city.
“Developing our tourism sector is highlighted as a particular opportunity for the borough with fantastic potential to become a real driver of our local economy. Together with our outstanding built, natural and cultural heritage and our growing arts profile, people are at the centre of what makes us unique.
He added, “I hope you uncover gems you never knew, hear stories that have remain untold for years and most of all feel inspired to spread the word about what a wonderful part of the world we live in.”
Louise McKinstry, Tourism Northern Ireland provided a resounding endorsement of the programme together with Carol Conlin from Armagh Public Library who outlined the opportunity this initiative presented for attractions and heritage facilities to continue to work together and to provide local residents with an opportunity to explore their own heritage.
The programme runs over a six week period and the Ambassadors will be treated to top-class tuition and a behind the scenes look at many of the City’s magnificent facilities. One of the highlights will be a tour guided by the artist JB Vallely whose work are exhibited in the Archbishop’s Palace.